Balsnack International Holding AS is a family company founded in 1992 and the largest (only) producer of potato chips in Estonia, with a portfolio of over 100 different products. Since 2008, we have been the only one in Estonia to produce high-quality bird food as well.

The company, whose primary vision was to offer something special and unique to the Baltic markets, has today grown into a world-nown player.

Over the last five years, the company has invested heavily in foreign trade, as a result of which exports have grown by 400% (48 countries), now accounting for half of the company’s total turnover.

We invest in product development on a daily basis in order to offer consumers new tastes both in Estonia and abroad.

Journey continues...
2021
October
Enterprise Estonia - The Entrepreneurship Award TOP10

Enterprise Estonia – Entrepreneurship Award selcted AS Balsnack International Holding TOP10 as ten of the best exporter of the year

2020
October
Enterprise Estonia - The Entrepreneurship Award TOP3

Enterprise Estonia selected AS Balsnack International Holding as one of the TOP3 family companies of the year

2021
April
The title of the Best Food product in Estonia

OSSI with pepper and salt was chosen as the Best Snack in Estonia in 2021

2020
August
Establishment of Balsnack Asia Co. LTD

After a few years of  pleasant cooperation with a Japanese customer and thanks to Baruto’s great support and help, we decided to establish Balsnack Asia Company Limited at the last meeting with Japanese customers. The president of the company is Kaido Höövelson.

2019
April
The title of the Best Food product in Estonia

Four grain cereals was chosen as the Best Snack in Estonia in 2019

2018
April
The title of the Best Food product in Estonia

OSSI with mustard flavour was chosen as the Best Snack in Estonia in 2018

2017
April
Creation of Grand potato chips brand for export

Creation of an export brand “Grand potato chips” for potato wafers. This was the start of the insane increase in exports, and today we produce 70% of potato wafers for foreign markets.

2016
November
The beginning of Biggest Bird Friend project

A project aimed at children, which mission is  to raise children’s awareness through creative tasks. We want to teach the kids how to feed the birds properly ont the winter time and how to take care of them.

2016
Excursions to Balsanck production

Started to organize excursions to Balsnack production to children and interest groups.

2008
Balsnack started to produce bird feed

The magazine “Loodus”(eng “Nature”) proposed to start producing domestic bird food. We named the brand Firends Food and we are still the only and producer of poultry food in Estonia.

2000
TEXAS popcorn

Balsnack bought the TEXAS brand and started producing popcorn.

1998
New legendary products

New legendary products were added to the Balsnack assortment: Onion – cheese breads and Garlic breads, OSSI chips and combs

1998
November
1st place in The Mobius Advertising Awards

Vigur’s advertising video “Church” won first place in the prestigious US advertising film competition “The Mobius Advertising Awards”. Watch the video HERE

1992
The first legendary products of Balsnack

The first Balsnack brands were developed: Pirate, Vigur, Mõngel and Kartulivavhel. “Mõngel” has become synonymous with a sweet extruded corn in Estonia.

1992
December
Creation of Balsnack

After the liquidation of Ääsmäe Agrofima in 1992, AS Balsnack was formed to produce potato chips.

1983
September
Production in Ääsmäe began

The production of potato chips in Ääsmäe started in 1983, at that time in Ääsmäe Agrofirma under the company of Ivar Voites

Timeline
OFFICE
Tallinn
Pärnu mnt 141 (Delta Plaza), 8. korrus, Tallinn, 11314
WAREHOUSE/PRODUCTION
Ääsmäe
Mõisa tee 11, Ääsmäe küla, 76402 Harjumaa
QUALITY
Ääsmäe
Mõisa tee 11, Ääsmäe küla, 76402 Harjumaa
Contact information
Company name AS Balsnack International Holding
Company code 10173701
VAT number EE100446470
Address Mõisa tee 11, Ääsmäe, 76402, Harjumaa
Bank name Swedbank AS
IBAN EE362200001120102971
SWIFT (BIC) HABAEE2X
Bank address 8 Liivalaia Street, 15040 Tallinn, Estonia

Export

Marko Utsar
Export manager
Freddy Valliste
Export relations
Inge Suviste
Export sales and marketing
Alo Kõverjalg
Export relations

Board

Arno Veski
Purchasing manager/Board member
Reigo Rusing
Development manager/Board member

Estonian and Baltic Sales

Marjaane Kalf
Estonian sales manager
Meelis Maalmann
Baltic sales director